Finding An End To The Hype?

Recently, I received an email from a subscriber who had written in apologizing that he was going to unsubscribe from my newsletter. It’s certainly not everyday that you receive a letter from somebody actually apologizing for doing that. In the letter, he explained that he wanted to express that it wasn’t anything personal, just that he was getting so many emails from so many different marketers (somewhere around 500 per day) that he simply felt he had to cut them all off, as he was suffering from so much information overload he just couldn’t take it anymore.

I completely understood what he was saying. I wrote him back, and thanked him for writing in to me, and for taking the time to do that. I also explained to him, that I completely understood what he was feeling, as I’d went through the exact same thing myself at times. I told him that I actually urge people to unsubscribe from mailing lists all the time, even my own if need be. I also explained that personally, I had unsubscribed from hundreds of them myself, and only remained a member of the peoples lists, who I feel are still helping me to become a better marketer myself.

Recently, I have spoke to a few of my close friends in marketing about how I would like to be a lot less involved with the IM niche, by the end of the year. For some that do know me fairly well, I’ve expressed this desire quite a few times now. But, also, at the same time, I wasn’t quite in the position to walk away from it just yet. The reason being, that it does make up for a fair chunk of the profits that I do make online, to fund my business in other areas. It helps to fund things like link building services, certain memberships I need to be a part of for growing my business, and that sort of thing. And well, also of course, the funds I need to support living in general.

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