Well, just recently the big boys at Google were at it once again. Unfortunately, they slapped and permanently suspended thousands of Google Adwords accounts..yet again. For affiliate marketers who rely of Adwords, many are once again devastated, and also…telling Google to “stick it up their (you know what)” and are turning to PPV to increase web traffic. Hey, and why not? For keywords that Adwords advertisers were paying around $2.00 per click, with PPV you can pay around $0.02. Yes, that is 2 cents!

Thankfully, my Adwords account is fine, and I wasn’t slapped, but, you can bet I’m looking into alternative methods for driving traffic all of the time. After all, traffic and conversion is the name of this game. Without it, affiliate marketers and online business owners do not have a business. It needs to be made the MOST IMPORTANT factor. Well, perhaps it depends on the way conversion is attained..again..against the hype thing. Didn’t I just make a post on that?

Moreover, unlike the money hungry Google, with PPV, you don’t have to worry about quality score, ads, or all of the rest of the BS that Google makes you go through just to so you don’t get slapped. Of course these factors are also necessary to keep your CPC down as well. Yes, there is competition, but far far less, than with Google Adwords.

One of the beautiful things that I’m discovering with PPV traffic is that this traffic source doesn’t require any type of ad to be clicked on for the PPV networks to be making their money. Actually, they make more of their money simply just by directing traffic to your pages and offers. Unlike Google, who rely on a click for them to be paid, the PPV networks do not at all. One more cool thing about PPV is that it’s almost like the return of the Google Cash days. You can use direct linking to any site you want. This can be a direct link to an affiliate offer, CPA offer etc. They don’t care if you have pages upon pages of relevant content on your web sites for increasing value to the searcher, or clicker, for improving quality score or any the rest of it.

But, it isn’t without it’s downfalls to increase web traffic. That is what this article is all about, which we will get to in a minute. The information contained in this article will save you literally hundreds of hours of your time, and also hundreds of dollars of your hard earned money.

With the recent slaps at Google, and also, with the release of courses like George Brown’s Traffic Ultimatum, and also Rapid Mass Traffic, PPV is beginning to get a lot of interest out there. It caught my attention as well with both of these courses. Like you, I’m no dummy! If I can be paying TONS less for traffic than what Google is costing people, it’s not a wonder why all of us wouldn’t be interested. These courses are both very eye opening, and I’m very glad I acquired them myself.

That said, here is the real dilemma and problem I’ve found with creating campaigns that will be successful using PPV.

The Problem – Creating Keyword And URL Lists To Increase Web Traffic With PPV Is A Real Headache….

With PPV campaigns you are not only bidding on keywords, but, you are also bidding on competitors and closely related url’s for your traffic.

You can find all of these url’s manually using Google, MSN, Yahoo, and also sites like Quantcast. But, it’s very time consuming. You also want to be drilling down even further. In Quantcast they also have a section called “Audience Also Likes” and also an affinity number attached to it. To really get as much traffic as you can, and to also kick your competitors to the curb, we want to be drilling down, and finding as many url’s that are related as possible.

The more url’s and keyword combinations you are bidding on, the far less competition you have, which also, translates into paying far less for your traffic. Knowing, and doing this alone, is enough to have most of your competition scratching their heads as to why you are getting far more traffic than them. The thing is, there are some special little tricks that you need to know, that most competitors do not.

For instance…

When you are bidding on keywords PPV sites will rely on certain modifiers which can give you far more traffic. Things such as *,+,-,_,&,%20,/, and =. Also, modifiers in domains maybe .,/,* as well. I realize that probably looks pretty confusing. But, the reality is that certain search engines and networks use these modifiers in the “search keyword” strings. So if you have, and are using these exact modifiers in your keywords and url structures, you will be literally stealing a lot traffic from your competitors since most of them are not using them, or, they simply do not know the importance of it.

Also, just as in some fully scaled out PPC campaigns, you also want to be using misspellings of keywords, demographic data before or after certain keyword phrases etc. There is more to it than that, but, this is merely a blog article, and to do a full scale explanation would be like writing a mini book!

While I had some exceptional keyword tools already in my arsenal of tools, I found that to really scale out PPV campaigns more effectively, I still wanted and required something more that would save me a LOT of time. For without a tool such as this, it would literally take hundreds of hours of work to do some of this work required.

Thankfully, I found two such tools that are EXCELLENT for helping in this regard. One of them is very low cost, and one, is completely free.

The first tool, I found quite by accident really. That said, I’m very happy I found it indeed. Have you ever heard of Speed PPC? If you know anything about Adwords, I’m sure you have.

You see, I wasn’t actually looking for an Adwords tool. I was looking for some great keyword tools, but, with what I found, I literally saved myself hundreds of dollars on not only Keyword tools, but, I also got a tool that functions just like Speed PPC for a fraction of the cost.

Essentially, it’s 11 tools in one. It has 10 built in keyword manipulator tools built right inside of it, plus, another tool that works exactly like Speed PPC.

Speed PPC is for creating hundreds or thousands of PPC adds all at the same time. In PPC, to be the most effective, you want to be targetting “one keyword”, “per adgroup”, and each of them targetting exact, phrase, and broad match individually. No small task! But, for getting the most bang for your buck in PPC campaigns it’s absolutely essential.

It’s for this reason that Speed PPC was originally developed. The problem with Speed PPC though, is that it’s very expensive for most people to attain. See here…Speed PPC. But, please don’t buy it…it’s merely for demonstration purposes.

As you can see, it’s not cheap, and that’s without all of the keyword tools built in.

The tool I found to increase web traffic and use for building PPV keyword lists is called PPCKeywordToolz. It contains the 10 keyword tools, plus the tool that does exactly what Speed PPC does.

This personally saved me hundreds of dollars…pretty nice. PPC Keyword Toolz

The second tool for pulling out all the stops for building large PPV list is completely FREE. This is another extremely helpful tool that will save you many hours in scoping out different url’s to be targeting in your PPV keyword campaigns. It was built by Matt Harward, and he had it built for this exact reason. He is a PPV marketer himself, and he needed a solution to all of the tedious hours he’d been spending rounding out his campaigns to make them much more effective.

It’s called Laser URL. There seems to be a bit of a glitch with the top of Matt’s blog, but, if you scroll down, you will find the download, and also the training videos on the page as well.

Well, thankfully, this was a case where some research to increase web traffic and find the proper tools really paid off. I started my investigation yesterday morning, and a few hours later..I’d found some excellent tools which will save hundreds of hours of time, and also…a LOT of money!

I hope you found this helpful for yourself as well….

Take care of yourself, and all the best!

Davin